It’s the only book on the shelves

It’s the book everyone’s talking about and THIS is what they’re saying:


‘Guaranteed to shock and extremely thought provoking, Brand Loyalty isn’t just ‘another copy of 1984’. It is a powerfully cautionary tale of how our ignorance and complacency could lead to the eventual surrender of our very personality – our thoughts – our memories……. It is most effective because it is believable. To create a world so ‘extreme’ but keep it believable is a metaphorical plate spinning exercise. But Cally Phillips keeps it terrifying and believable.’ (Lauri S.)

‘This story is a chilling glimpse into a possible future. (Kathy B)

‘You’ve got me hooked’ (Brian L.)

‘I loved the concept, and it is worryingly believable.  The concept of watching the last tiger dying live on TV is really powerful, showing the worst of what our world is becoming … if things don’t change quickly.’(Gumbanu)

 ‘A thought provoking, page turner of a read with a set of finely drawn, believable characters who draw the reader into their world. It is not however, a comfortable read, as we explore how life might be in a future which, as it is placed only a couple of decades from now, appears frighteningly close. The characters stay with you long after the book is finished. The questions – about memory, reality, whether the creation of such a consumerist dystopia could have been prevented – demand answers. What is so scary about Brand Loyalty is its plausibility. When you pause to look around, you see the world of ULTIMATE is already almost upon us. It will make you think twice about handing over your store loyalty card. (M.Smith)

 ‘Thought that it was good read and liked the idea of how branding takes over in the future. Well written, thought provoking and interesting’ (D.Buch)


‘A real page turner, based on an extremely ingenious and unnerving idea… A society literally in thrall to the screen (interesting analogy with dementia, the whole concept of knowing what’s real)…The ideas stay with me troublingly..  great ending, nice ambiguity… Give this book a go!’ (Jean A)

 ‘I really liked this -excellent characters, interesting ideas, and a good build up of tension and pace.’  (J Nugent)

‘I found this to be a hugely original and deeply satirical piece that worked exceptionally well. The idea behind the story is clever and delivered economically.’ (Mark G)

‘I loved this work. Excellent ideas, well paced and structured. The writer has managed to present a convincing picture of a future with enough echoes from our present to be alarming. This work is well crafted and serves as an example of the rewards to be reaped from planning, research and attention to detail. Incidentally, loved the title.’ (Saja77)

 ‘Brand Loyalty forces us to ask if we are willing to accept the inexorable slide into an all-encompassing virtual world. Do we want to lose the ability to interact with real people in real ways? Do we want to sacrifice our memories and our faculties? I challenge you to read Brand Loyalty – you’ll revisit the way you manage your relationship; you’ll reconsider how dependent you’ve become on the whole web to actualise your personality, your past, and your network of friends and family.’ (Amanda W.)

‘It struck a chord with me because I don’t think that this story is far off what is really to come! Great story, which is fascinating for me on a personal level.’  (L.Mitchell)

‘If actions speak louder than words, then ideas too have consequences. By this I mean; if we question and think in a particular way in response to the things we hear and read (rather than the physical subjugate reaction of accepting what is imposed by delegation) and as a consequence use the thought arising to alter the way we as individuals speak to others and inspire them through the command of language, then change is possible to alter the current and lamentable trajectory of greed and self interest. And ethical ideas arising from the words of others will give rise to actions of the highest possible order, not of a New World Order hell-bent on material mergers and acquisitions, but perhaps from an older other-worldly authority of shared truth and integrity. “Brand Loyalty” makes significant contributions towards this aspiration by provoking the reader to consider the consequences of doing nothing.’ (D. Henry) 

The book’s like a kaleidoscope – different each time you read it but equally intriguing. I’ve re-read the final three chapters five or six times and love the way you can read different endings into it without spoiling the story.’ (G.T.Wight) 


While spending a lot of his life working as a professional book reviewer, Orwell was sceptical about the economic motivation of such a profession and questioned the objective validity of any literary criticism. Articles such as ‘The Prevention of Literature’ and ‘Confessions of a Book reviewer’, (Tribune, 1946) give a flavour of his opinion. And so the above reviews, offered by ordinary people who have read Brand Loyalty, are a deliberate gesture.  The author fears that when people are told what to think about what they read by market-driven forces, their own individual views may become devalued and marginalised.  This novel was written with Orwell’s observations on the writers’ integrity firmly in mind: ‘a bought mind is a spoiled mind’.